Creative Digital-marketer with extensive technical and cretive skills and knowledge with a passion for bringing creative ideas industry products and emerging technologies to market.

Digital Marketing Expert | MAKO - Performance Digital agency

Feb 2022 - Present
Conducted more than 100+ website and business audits for the agency clients (B2B / B2C).
Doubled average Customer Lifetime value by sharing marketing expertise to the agency clients.
Provided A/B testing and implementation of that recommendations on customers websites that improved conversion rates from 4% to 8%.
Participated in digital-marketing strategy creation for mortgage programs for a bank from TOP10. I was in charge of prototyping website and competitors analysis.

Presented audits on calls and collaborated with sales to sell agency services and achieve our goals.

Digital Marketing manager | Guinot - French brand

May 2020 - Feb 2022

Created and developed digital-marketing strategy for Russian branch of the French premium cosmetics brand at the time of COVID quarantine period.
Upgraded 6 Guinot websites: franchise, two e-commerce shops, dealer’s websites and two salons by developing prototypes, writing technical tasks, UX/UI-improvements, redesigning, migration, etc.
Produced visual photo and video content for SMM and PR departments by myself and by inviting professional editors, photographers, filmmakers (YouTube, Reels).

Handled and implemented developed 6 websites of different departments B2C, B2B, Franchise.

Director and content creator | Shutters Studio Israel

Feb 2016 - Feb 2020

Restarted my photography business in Israel after Alliyah.
Created photo and video content for business for more than 7 years for different companies in Israel, Russia, Dubai, Italy, France, US.

Developed B2B and B2C connections with our clients and steak holders


  • Research B2B and B2C competitors and provide suggestions for funnel improvement
  • Brand content strategy creation for B2B and B2C customers
  • Competitor, target audience analysis
  • Pros and cons investigation with polls and interviews
  • Collaboration work with experts, contractors, partners, sales department
  • Prototype creation and performing website UX\UI design based on CJM and statistics data analysis
  • Technical requirements (creation) for contractors: designers, programmers, SMM
  • A/B testing hypotheses
  • Setting up and preparing content to run and control ads on Instagram, Facebook, Google, YouTube
  • Optimization business process by reducing
  • Creation Webinars funnel


  • Website development for B2B and B2C customers (Wordpress, Tilda, Bitrix)
  • Implementation new UX/UI features. Working on implementation new features
  • Digital-marketing strategy development
  • Prototyping websites, landing pages, stylish sales presentations and email-marketing campaigns. Controlling execution of this work by contractors
  • Automated emails creation for standard user actions: registration, sales
  • Ads and Instagram Reels design and montage with the helps of After Effects, Premier, Mojo, Canva, Figma, Adobe Illustrator and Photoshop
  • Page layouting with website builders


  • Working on customer acquisition and retention
  • Website Administration (Wordpress, OpenCart, PrestaShop, Tilda, Bitrix)
  • Growing CR by implementation website usability based on marketing data and open researches
  • Increasing website conversion by improving the UX of the internal pages of websites
  • Redesign, usability improvement for online stores according to CJM: navigation, menu, product pages, checkout forms from zero values to sane for an online store of this class
  • Website migration to another CMS
  • SEO-optimization for different businesses
  • Technical problem management on production incidents
  • Marketing strategy development loyalty program, email-marketing campaigns,
  • Acquisition forbidden carts)
  • Configure Google Tag Manager, goals and metrics for Google Analytics, GA4, Facebook
  • Google Merchant and Instagram shopping implementation
  • Creation and management a plan for website improvements
  • SMS-authorization implementation for internet shop
  • Working with CSS \ HTML and minority editing
  • CRM + Call tracking integration
  • Email campaigns and blog development to increasing retention


  • Producing photo and video content and collaboration with different departments: videographers, editors, model, makeup artists, stylists.
  • Treatment creation
  • Working as a photographer and a filmmaker on different business photoshoots
  • Photographing and filming photo and video content for Instagram REELS, YouTube, TikTok and website
  • Speech writing for short marketing ads
  • Looking for contractors, collaborators


Saratov State University 2003-2008 (Russia) - Physical Department

Laser and computer physics


Russian, English, Hebrew
Visa to US until 2029
Driver license - B2


15 000 NIS